Never feel guilty about snacking on a packet of crisps again. These taste even better than regular fried crisps & then your safe in the knowledge knowing your eating such a healthy alternative to the nations favourite snack Think popped!never fried. never baked. Delicious, all-natural, healthier. thats popchips. when they said it couldnt be done, we raised the snack bar. how do we do it? well, first, let\ s talk about how we don\ t do it. we never fry our chips. that just puts a lot of stuff in there that we could all do without. we never bake our chips either. that just takes a lot of flavor out, which, as snackers, we simply can\ t do without. so we came up with a chip like no snack aisle has seen (or taste bud has tasted). thanks to the magic of popping, we found a way to pop all the flavor in while keeping fake stuff & more than half the fat of fried chips out.