Create full, fanned-out effects with Maybelline The Falsies Waterproof Mascara. The conditioning pro-Keratin formula hydrates & strengthens whilst the innovative spoon-shaped brush separates & defines lashes from corner to corner, creating thicker-looking results with no gaps or clumps. Expect a lush, luxurious finish. Suitable for contact lens wearers. ...

Achieve a fluttering, false-lash effect with the Maybelline Waterproof Mascara Instant Lash Lift Look. This pigment-rich black mascara delivers instant drama, enhancing your lashes with increased volume, length & definition in a matter of minutes. Designed to promote alluring & captivating eyes, the volumising mascara utilises a fibre-infused formula, ensuring an ultra-smooth finish that won’t clump, flake or crumble once set. The lengthening mascara arrives with a double curved brush that captures even the smallest of lashes, lifting upwards to give immediate allure, curl & dimension. Suitable for sensitive eyes & contact lens wearers, this waterproof mascara creates bolder, bigger, curvaceous lashes for a truly hypnotic eye makeup look. ...

Add dimension to your lids with an endless array of eye makeup looks using the Maybelline x Gigi Hadid Eye Shadow Palette from the supermodel’s East Coast Glam Collection. Inspired by the edgy, cosmopolitan-chic styles, hues & influences of the bustling Big Apple, the palette houses five limited edition shades from cream & nude to mauve & charcoal; all cleverly named after iconic NYC streets for an East Coast twist. Creating a natural contour that defines, deepens & widens eyes, the travel-friendly compact complements all skin tones for a smooth application with matte, creamy & intense finishes. ...

Prep skin for flawless makeup application with the Maybelline x Gigi Hadid Tinted Primer from the supermodel’s East Coast Glam Collection inspired by the fierce, bold & city chic makeup influences of the bustling Big Apple. Delivering a hint of sheer colour & creating a natural contour to prepare the complexion for a seamless canvas, the lightweight primer works to unify & even out skin tone. Its perfecting properties help prolong the wear of makeup whilst blurring away skin’s imperfections for a radiant base. Suitable for light to medium skin tones. ...

Add dimension to your lids with an endless array of eye makeup looks using the Maybelline x Gigi Hadid Eye Shadow Palette from the Malibu-bred supermodel’s sun-kissed & sultry West Coast Glow Collection. Inspired by the warm Cali vibes of the Golden State, the palette houses six limited edition shades from cream & lilac to pink & nude; all with Californian-themed names for a West Coast twist. Creating a natural contour that defines, deepens & widens eyes, the travel-friendly compact complements all skin tones for a smooth application with matte, creamy & intense finishes. ...

Create instant definition for fully accentuated lips with the Maybelline x Gigi Hadid Lip Liner from the Malibu-bred supermodel’s sun-kissed & sultry West Coast Glow Collection inspired by the warm Cali vibes of the Golden State. Arriving in various shades that complement the collaboration line’s lip colours, the creamy matte liner is formulated to hold lasting, high-impact colour in place & prevent smudging, feathering & bleeding. Gliding smoothly onto the lip’s contours, the intensely-pigmented pencil effortlessly defines, corrects & shapes your lips for an enviable, plump pout. ...

Add luminous radiance to your complexion with the Maybelline x Gigi Hadid Strobing Liquid from the Malibu-bred supermodel’s sun-kissed & sultry West Coast Glow Collection inspired by the warm Cali vibes of the Golden State. Delivering an illuminating strobe effect, the limited edition liquid highlighter blends effortlessly onto skin, adding a deep golden bronze to help sculpt & contour your complexion. Wear alone on high points of the face such as the brow bone, down the centre of the nose & the cheekbones, or mix with primer or foundation for an all-over glow. Skin looks instantly beautifully dewy & lit-from-within. ...

Prep skin for flawless makeup application with the Maybelline x Gigi Hadid Tinted Primer from the Malibu-bred supermodel’s West Coast Glow Collection inspired by the warm Cali vibes of the Golden State. Delivering a hint of sheer colour & creating a natural contour to prepare the complexion for a seamless canvas, the lightweight primer works to unify & even out skin tone. Its perfecting properties help prolong the wear of makeup whilst blurring away skin’s imperfections for a radiant base. Suitable for medium to dark skin tones. ...

Create instant definition on your lids with the Maybelline x Gigi Hadid Eye Shadow Brush from the supermodel’s East Coast Glam Collection inspired by the edgy, cosmopolitan-chic makeup influences of the bustling Big Apple. Designed to fit all the curves & contours of the face & eyes, the limited edition brush is fitted with satin-soft natural fibres that help retain its shape without splaying or fraying. Perfect for picking up & distributing colour evenly thanks to its curved, slightly angled brush head, the must-have tool ensures precision application & optimal blending. ...

Add dimension to your lids with an endless array of eye makeup looks using the Maybelline x Gigi Hadid Eye Shadow Palette from the supermodel’s East Coast Glam Collection. Inspired by the edgy, cosmopolitan-chic styles, hues & influences of the bustling Big Apple, the palette houses five limited edition shades from cream & nude to terracotta & brown; all cleverly named after iconic NYC streets for an East Coast twist. Creating a natural contour that defines, deepens & widens eyes, the travel-friendly compact complements all skin tones for a smooth application with matte, creamy & intense finishes. ...